In 2016 Araminta Campbell began working on a bespoke commission for The Fife Arms hotel. Two and a half years later the hotel opened to international acclaim, generating renewed interest in the small town of Braemar as well as a new appreciation for the innovative use of tweed and tartan.
The Fife Arms Drawing Room, with tartan by Araminta Campbell, ceiling by Zhang Li and interiors by Russell Sage. Photography by Sim Canetty-Clarke.
Creating Tartan and Tweed for ‘Scotland’s Hottest Hotel’
Described by The Financial Times as ‘Scotland’s Hottest Hotel’, The Fife Arms is a 19th Century hotel located in Braemar, in the heart of the Cairngorms National park. Owned by Iwan and Manuela Wirth, co-founders of Hauser & Wirth, the 46 bedroom hotel has undergone an extensive refurbishment over the last three years. It was officially opened by TRH the Duke and Duchess of Rothesay in January 2019.
Araminta Campbell designed and produced the custom tartan and tweed for the hotel, which has been used across the interiors, uniforms and retail products.
HRH The Duke of Rothesay meeting staff at the official opening of The Fife Arms, Braemar. Photography by Sim Canetty-Clarke.
Interiors Uniting Scottish Craftsmanship, Art and Design
We worked alongside interior designer Russell Sage Studio and Iwan and Manuela Wirth, creating a bespoke Fife Arms tweed and tartan that would serve as a unifying theme throughout the hotel and highlight its’ Scottish heritage.
The Stalker Room at The Fife Arms hotel. Featuring tartan blanket and tweed curtains designed by Araminta Campbell, and interiors by Russell Sage. Photography by Sim Canetty-Clarke.
The hotel is home to thousands of stunning works of art and antiques, and every room was designed to be an immersive experience. Accordingly, the Fife Arms tweed and tartan designs needed to be able to work well in a variety of different settings whilst adding to the many layered visual feast awaiting guests. Russell Sage expertly curated these interior spaces, winning House and Garden’s 2019 Pineapple Award for hotel design.
The Snug of The Flying Stag at The Fife Arms hotel, with walls covered in bespoke tweed by Araminta Campbell. Photography by Sim Canetty-Clarke
Bespoke Designs and Custom Cloth
The tartan and tweed designs include details from the hotel’s history and iconic façade as well drawing on the colours and textures of the surrounding landscape. Working with carefully selected Scottish suppliers, we provided the tweed and tartan in a variety of different scales, weights and qualities. From FR treated cloth for fabric walling and lightweight cloth for uniforms, to tweed carpets, cashmere tartan blankets and even silk tartan scarves for the hotel boutique.
Fife Arms tartan silk and cashmere scarves are sold in the hotel boutique.
The restored Fife Arms has been named ‘this year’s must-visit hotel’ in the press, and we are thrilled to have created such a key part of the hotel’s visual identity.